Career in Advertising
Advertising is a way of attracting customers to make them buy our products or services. The ad should be made such that appeals to the customer. Many people think marketing and advertising are similar terms but this is not the case, there is a difference between them.
Advertising means giving our advertisement in mediums like Internet, Television or Radio. It is only a part or component of Marketing Process.
The Advertising is done to make the customer know about our products & also to create awareness of the product. Advertising can be done on websites, Television, Radios, Newspapers. We do Advertising basically to increase the sale of our services or product and promoting our brand name.
The field of Advertising is on high. Through an advertisement the customer is made familiar with the product hence we can say it acts as a medium between the customer and the product. .
Career in Advertising is Challenging & Competitive. An advertising is means to build a relationship between the product and the consumer. Businessmen advertise their goods in various ways and thus spread a knowledge of their goods among the customers.
An Advertisement must be based on Human Psychology. Advertisements must be impressive & must communicate its message with the customers. A Person must develop creative ideas & skills to succeed & should understand the needs, wants and demands of the customer. One must Know the use of art of advertising the goods. This Field has excellent future.
Eligibility for advertising career
Eligibility for advertising postgraduate courses is graduation in any discipline with a minimum of 50 percent marks. In Market Research the priority is give to a MBA. Admission to these courses is based on an entrance exam or interview.
The Person Can get Placements in Advertising agencies, Marketing Research and Newspapers Advertising agencies etc.
Below are list of major colleges in India where you can start your advertising career.
Wigan & Leigh College - Bangalore
No. 30, Dickenson Road, Bangalore -560042, Karnataka
Telephone: +91-80-25574311, 25574312, 41477204
EMPI Business School
CSKM Educational Complex, Satbari Mehrauli, Delhi -110030
Telephone: 26805090, 26804210, Fax: 26808084
Hans Raj Mahila Maha Vidyalaya
Mahatma Hans Raj Marg, Jalandhar -144008, Punjab
Telephone: +91-181- 2253710, 2204198, Fax: +91-181-2252436
Advertising Agencies Association of India (AAAI)
35, Maker Tower "F", Cuffe Parade, Mumbai -400005, Maharashtra
Telephone: +91-22-22182164, 22187609, Fax: +91-22-22189590
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